Rich Text Format
Use the Rich text format to show a rich text field with its formatting: headings, lists, checkboxes, bold text and links.
In Airtable, a rich text field is a Long text field with Enable rich text formatting turned on. Airtable sends its content as Markdown, so without this format your document shows the raw Markdown. For example, a task's Description field comes out like this:
# Launch plan
Ship the **Q3** release, see [the brief](https://example.com/brief).
- Draft homepage copy
- Review pricing with legal
[x] Contract signed
With Rich text selected, the same field shows a heading, a bold "Q3", a clickable link, a bulleted list and a ticked checkbox.
{{insert_image_rich_text_result}}
Turn it on
- Insert the field by typing
@in the editor. - Click the field to open Display Format.
- Select Rich text and click Apply Format.
You can also use it for any other field whose text contains Markdown, such as a formula or AI field. Leave it off for
plain text fields: characters like * and # would be read as formatting.
Put the field on its own line
Headings and lists need a line of their own. Place the field alone on a line, or alone in a table cell, to get them.
When the field shares a line with other text (for example, "Notes:" followed by the field), the formatting stays inside that line. Bold, italic and links still work, and each line of the field starts on a new line, but headings become bold text and list items keep their bullet or number as text.
What's supported
| In the field | In your document |
|---|---|
# Heading, ## Heading, ### Heading | Headings, from largest to smallest |
**bold** | bold |
_italic_ or *italic* | italic |
~~strikethrough~~ | |
`code` | code, in a monospace font |
- item or * item | Bulleted list |
1. item | Numbered list |
[x] Done and [ ] To do | ☑ Done and ☐ To do |
> quote | Italic text |
Lines between two ``` lines | Code block, in a monospace font with spacing kept |
[text](https://example.com) | Clickable link |
Markdown tables, images and horizontal lines (---) aren't supported.
Good to know
- The text keeps the font, size and colour you set on the field. Headings are larger versions of it.
- Blank lines are kept, so the spacing matches what you see in Airtable.
- Indented list items are shown as items of the same list.
- For a lookup or linked record field with several values, each value appears as its own block.
- In draft mode, the formatted text can be edited like any other text.